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The first International Real Estate Creative Advertising Festival, ReFest-2017, will be held within the framework of St. Petersburg International Housing Congress.

The mission of the festival is the unification of the best works of the advertising industry in the sphere of real estate in Russia and other countries in a common format.

The goal of the festival is to promote the development of the advertising industry in the real estate market. The best examples of bright and creative advertising will be demonstrated during the festival. ReFest-2017 is the collection of examples of non-trivial approaches and technical innovations in the field of video, outdoor and print advertising.

The date of the festival is October 4, 2017.


The first International festival of advertising in the field of real estate, ReFest-2017 will take place at the Angleterre Hotel Cinema Lounge.

A chic cinema hall for 200 seats with a large screen, exquisite decoration and decor - the cinema is ideal for holding a festival.

After presentation of the festival participants ‘s works, the guests of the event will visit a banquet at the Angleterre-Borsalino hotel restaurant.

You can taste delicious dishes, enjoy beautiful views of St. Isaac's Cathedral and a relaxed atmosphere of friendly communication.




Schedule of the event:

20:00 - 21:30 - Viewing of works of the nominees. The show will be held at the Angleterre Cinema Lounge;

21:30 - 23:30 - banquet in the restaurant Borsalino. Refined hot dishes and cold snacks from the best chefs, drinks for every taste.


THE MAIN NOMINATIONS OF THE FESTIVAL


GRAND PRIX



The most vivid, memorable and creative sample of advertising industry in the sphere of real estate will be awarded with Grand prix of the Festival.

Any participant of the ReFest-2017 contest can receive the Grand prix: there is no need to submit a separate application.

The decision to award Grand prix will be made by joint voting of the members of the Organizing Committee and guests of the event

PROMOTIONAL VIDEO

Original, bright, image and creative advertising videos , demonstrating real estate objects, unique advantages or services of a company, or represent its brand are accepted for participation.

Video should be clear, logical and socially correct. The contents must not violate the legislation of Russian Federation. In this nomination, could participate videos that were published online, broadcasted on TV, demonstrated on electronic scoreboards and other media constructions.

Please send your information and materials to our email-address: refest2017@gmail.com

You need to mention in your e-mail: company name, the country that it represents, contact name and nomination to participate in.

Please pay attention – we accept applications for participation until 25 August 2017 inclusively.

TECHNICAL REQUIREMENTS FOR ADVERTISING MATERIALS
  • Date of video creation and demonstration: not earlier than 1 January 2015
  • Video size: 1920*1080 pixels, full HD, 264 Codec, mpeg4
  • Timing – not more than 180 seconds
  • Maximum video «weight» - 400 MB
  • Video could be sent in the form of hyperlink, in case it was published online (all video materials should be easily reached for downloading from any public cloud storage, hyperlink to video hosting is not enough)
  • Screenshots of the video (not less that 3 items) should be provided in format jpeg, tiff or png , with the picture resolution not less than 300 dpi. Screenshot size should be not less than 1920*1080 pixels
  • Video should be provided with short description (about 1000-1500 characters with spaces) that should show information about video release date and advertising object/project/brand/service. The description should be in a separate text document, the name of which should contain the video name and the company name
OUTDOOR ADVERTISING

Original, bright, image and creative examples of outdoor advertising that demonstrate real estate objects, unique advantages or services of a company, or represent its brand are accepted for participation.

The samples that are provided for the contest should attract attention of potential customers, be easily read and easily memorized. They should clearly respond to target audience possible requests. The contents must not violate the legislation of Russian Federation. In this nomination, could participate outdoor advertising projects that were demonstrated on static advertising media (billboards, lightboxes, city boards) on highways, in subway, building facades etc.

Please send your information and materials to our email-address: refest2017@gmail.com

You need to mention in your e-mail: company name, the country that it represents, contact name and nomination to participate in.

Please pay attention – we accept applications for participation until 25 August 2017 inclusively.

TECHNICAL REQUIREMENTS FOR ADVERTISING MATERIALS
  • Date of advertising creation and the period of the placement: not earlier than 1 January 2015
  • Advertising layout should be provided in format jpeg, tiff or png , with the resolution not less than 300 dpi and size not less than 1920*1080 pixels
  • The photos of the surface, on which the outdoor advertising layout was placed, should be provided minimum in three different editions, in format jpeg, tiff or pdf, with the picture resolution not less than 300 dpi and size not less than 1920*1080 pixels
  • To the advertising layout and photos short description should be provided. It should be about 1000-1500 characters with spaces, it should show information about outdoor advertising period of placement, advertising object/project/brand. The description should be in a separate text document, the name of which should contain the layout name and the company name
ADVERTISING IN PRINT MEDIA

Original, bright, image and creative advertising modules that demonstrate real estate objects, unique advantages or services of a company, or represent its brand are accepted for participation.

The samples that are provided for the contest should attract attention of potential customers, be easily read and easily memorized. They should clearly respond to target audience possible requests. The contents must not violate the legislation of Russian Federation. In this nomination, could participate advertising modules that were placed in different print media (newspapers, magasines etc.)

Please send your information and materials to our email-address: refest2017@gmail.com

You need to mention in your e-mail: company name, the country that it represents, contact name and nomination to participate in.

Please pay attention – we accept applications for participation until 25 August 2017 inclusively.

TECHNICAL REQUIREMENTS FOR ADVERTISING MATERIALS
  • Date of advertising module creation and the period of the placement: not earlier than 1 January 2015
  • Advertising module layout should be provided in format jpeg, tiff or png with the resolution not less than 300 dpi and size not less than 1920*1080 pixels
  • Publication of advertising module in print media should be proved with photos. Their quantity should be not less than three, in format jpeg, tiff or pdf , with the resolution not less than 300 dpi and size not less than 1920*1080 pixels
  • To the advertising layout and photos short description should be provided. It should be about 1000-1500 characters with spaces, it should show information about advertising module period of placement, advertising object/project/brand. The description should be in a separate text document, the name of which should contain the advertising module name and the company name